Steve Rubel - Ducere Global Business School

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Steve Rubel is a senior marketing strategist and one of the most influential bloggers in the world, according to Technorati. He is EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm.

In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels. The majority of his work rests in teaching companies how to effectively blog and create strategic online marketing plans.

In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. Rubel’s presentations are highly engaging and interesting as he outlines the current and future landscape of the media today and how advertising strategies and marketing tactics fit into the new realm. His Micro Persuasion blog on digital trends, which was launched in 2004, today has 60,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research.

Rubel has been named to several prestigious lists, including: PR Week’s 40under40 and The Web Celeb 25.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

Mr Steve Rubel

Chief Content Strategist, Edelman

  • Steering Committee, World Economic Forum Media, Entertainment & Information Industry
  • Advisor, World Economic Forum’s Media, Entertainment & Information Industry Partnership
  • Media Advisory Committee, AmeriCares