Professional Certificate (Leadership and Strategy)

Business Strategy Planning provides students with a broad understanding of business strategy fundamentals and strategic planning approaches. Students will analyse the role business strategy has in identifying how companies can respond to the threats and opportunities in the market in which it operates. Also, students will examine strategic planning frameworks and apply them to formulate new and innovative strategies to create a competitive advantage, drive growth, and improve business performance. Lastly, students will consider the risks and strategic changes required during a business strategy implementation.

Strategic marketing enables students to critically examine strategic marketing from a customer-driven perspective. Overall, students will learn how to devise marketing strategies that focus on creating meaningful value for customers and gaining a competitive advantage. This begins with students conducting market research and assessing an organisation’s product positioning within a selected industry. Other fundamental marketing concepts such as segmenting and targeting, customer behaviours, product positioning, pricing, promotions, and customer experiences will be examined and used to create effective marketing strategies.

As societies become more intertwined on a global scale and culturally diverse, organisations must understand how to become more inclusive and ways to engage with humans from different cultures and backgrounds. In this subject, students will explore how human factors influence organisational effectiveness and productivity.  They will explore how human, cultural and social dynamics influence organisation culture, individuals, and teams.  Students will critically examine the dynamics and formulate strategic approaches to balance between organisational and human demands in an increasingly diverse and global business environment.

Technology has become a vital aspect of executing business strategy, reinventing operations, and enabling innovation. Leaders who can understand new technologies and leverage them strategically are extremely valuable to any organisation. In this subject, students will examine technology from a managerial and leadership perspective focusing on three key areas including big data, technology infrastructure and data analysis. Additionally, they will be given opportunities to explore how technology can be used to improve efficiencies, promote growth, and gain a competitive advantage.  

This subject explores strategic leadership in the context of the 21st century and aims to prepare students to develop the capabilities to successfully lead organisations in the current turbulent competitive landscape. Through the exploration of different leadership theories and frameworks, students will learn how strategic leaders can create nimble organisations in order to stay ahead of the competition. As a result, students will gain new perspectives on effective leadership approaches and practices. 

The Career Applied Project enables students to consolidate their skills, knowledge, and past experiences to develop solutions for a real-world business problem identified in their workplace, start-up business, or industry of interest.  In this module, students will be introduced to case study research methods and draw on their theoretical, conceptual and practical learnings from other classes to inform innovative ideas and solutions.  Throughout the industry project, students will advance their practical and professional abilities while developing innovative ideas and solutions that have immediate practical application.