- 2 years – full-time
- 4 years – part-time
- 100% online
- Fully flexible
*Based on scholarship rate
- 18 core subjects
- 6 elective subjects
- Start-up Founder
- Strategy Specialist
- Small Business Owner
- Management Consultant
- Business Innovator
- Financial Broker
- General Manager
- Development Officer
- Fundraising Manager
- Sales Executive
The Ducere Advantage
Exclusive access to insights from global and elite business leaders
Sharpen your business smarts with insights from hundreds of global leaders and business innovators.
Work with the world’s top employers
Showcase your know-how in real-world scenarios, working for the world’s leading employers or in your own organisation.
Fully-accredited online degree
Earn your globally-recognised degree from Torrens University Australia.
Study for your online degree from anywhere, anytime. Manage your work and family commitments while studying remotely.
We assess you only on your real-world assignments and an applied project. There’s no need to memorise mindless theory purely to pass an exam. Assessments are based on practical project-focussed work.
Delivered with the Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a degree with real career impact.
If you want to learn how new businesses and start-ups succeed and develop your own unique business idea as part of your degree, then this is the course for you!
- Identify legitimate business opportunities
- Devise and test innovative business models
- Access modern technologies to grow new businesses
- Engage with the local start-up landscape through incubators, accelerators and investors
- Gain knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well
The structure of our program includes 18 core course subjects, covering a wide range of critical business topics and 6 elective course subjects, to provide you with the opportunity to transform theoretical concepts into real-time business projects.
Our 18 BA core course subjects are:
- Fundamentals of Management
- Fundamentals of Marketing
- Fundamentals of Entrepreneurship
- Fundamentals of Project Management
- Fundamentals of Leadership
- Business Model Analysis
- Corporate Structuring and Business Law
- Digital Business and Disruption
- Managing Money and Finance
- Practising Leadership
- Design Thinking for Business
- Big Data
- Social Enterprise
- Applied Entrepreneurship – Concept Development and Validation
- The Global Economy
- Management Strategy
- Advanced Digital Marketing
- Venture Capital Raising
Our 6 elective course subjects are:
- Level 1 – you choose 1 subject from the following:
- Managerial Communication
- Competitive Market Positioning
- Introduction to Innovation
- Product Management
- Level 2 – you choose 4 subjects from the following:
- Managing Diverse Workplaces
- Managing Employee Relations
- Organisational Change
- Integrated Marketing Communications
- Marketing of Services
- Marketing Strategy and Planning
- Stakeholder Management
Fundamentals of Management
In this subject, you will come to understand the importance and objectives of organisational management, the various core frameworks required to design and set up organisations and the tools and techniques effective for the assessment and improvement of organisational performance, including how to identify pertinent trends to improve overall business performance.
Fundamentals of Marketing
In this subject, you will be introduced to the fundamental concepts of marketing, its function in business and the approaches to marketing Management. Upon completion of this subject, will also learn how marketing has evolved in line with digital capabilities as well as why many fundamentals remain unchanged. You will also develop the ability to articulate basic marketing goals and plans.
Fundamentals of Entrepreneurship
This subject introduces you to what it means to be an entrepreneur, the fundamental tools of the trade and the role of entrepreneurship both as it has been and as it currently is. You will be introduced to the theoretical concepts of entrepreneurial venture creation in a range of contexts.
Fundamentals of Project Management
In this subject, you will learn what constitutes a project, the various components and stages of a project, as well as the core competencies and approaches of an effective project manager. Taking a broad perspective, this subject introduces you to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
Fundamentals of Leadership
In this subject, you will develop their theoretical understanding of leadership in a general business context and how different leadership models apply in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the
concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop their own leadership style, linking it to relevant theoretical approaches.
Business Model Analysis
In this subject, you will be gain a foundational understanding of the core concepts of a business
model and the importance of each of these in creating unique value and sustainable business success. In addition, you will develop skills in assessing both the current and future risk, as well as the opportunity of a business model, based on strategic market analysis and forward planning.
Corporate Structuring and Business Law
In this subject, you will develop an understanding of the law in relation to business. You will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, you will develop the skills and understanding to interpret basic business laws and learn about the digital economy and the associated new breed of high-growth digital businesses. In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, you will develop skills in identifying digital business opportunities and risks for established organisations.
Upon completion of this course, will be able to design business models for digital organisations, as well as adapt more traditional business models to suit the digital economy.
Digital Business and Disruption
Technology has changed the game. Whether it be through the emergence of new online platforms, different ways of providing services due to the advent of mobile applications, or through the transformation of traditional business models, digital business practices have become both desired and necessary. As a manager, marketer, or entrepreneur, it is vital that you understand the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this subject, you will be able to effectively identify key
opportunities and strategies to maximise business performance through the use of digital technology.
Managing Money and Finance
In this subject, you will develop your understanding of and skills in the foundations of business accounting. You will also develop the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity, while also exploring the theories that underpin business accounting. In addition, you will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.
In this subject, you will develop your theoretical understanding of leadership in a general business context, and how to identify different leadership models that apply in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop your own leadership style, linking it to relevant theoretical approaches.
* Please note, you must complete Fundamentals of Leadership before enrolling in this subject.
Design Thinking for Business
In this subject, you will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, you will engage with the design thinking process—from ideation through to evaluation—as well as exploring the role it plays in current businesses, including the theory and philosophy behind design thinking and the different approaches to design thinking. You will have an opportunity to apply their knowledge and will engage in a design thinking process for an existing organisation, or your own venture.
In this subject, you will be introduced to the concepts of Big Data and how it can be applied in modern business contexts. Upon developing your understanding of the various methodologies for collecting and interpreting Big Data, you will work on its application to improve business performance. Upon completion of this subject, you will have a demonstrated capacity to identify and articulate appropriate metrics for measuring business performance across all departments in varying business types. In addition, you will be able to recognize pertinent trends to help improve overall business performance.
In this subject, you will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, you will learn to define the various social enterprise types as well as how these organisations face the unique challenges of launch, growth and operation. Upon completion of this subject, you will also gain an understanding of the relevance of social enterprise fostered by established for-profit organisations.
Applied Entrepreneurship – Concept Development and Validation
In this subject, you will start applying the skills you have developed as aspiring entrepreneurs. In doing so, you will undertake detailed research and planning as well as practical creative exercises,-to create, explore and validate conceptual venture ideas.
The Global Economy
In this subject, you will come to understand the new paradigm of business that is the global economy and the resulting implications for both established and new organisations. You will develop your understanding of and ability to identify drivers of global change. You will also learn to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.
In this subject, you will develop your ability to design effective business strategies for organisations of varying types and stages of maturity. Through an introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, you will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, you will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.
Advanced Digital Marketing
In this subject, you will be introduced to the various digital marketing strategies that have rapidly evolved in recent years. You will develop the skills and understanding required for designing and implementing these strategies for various organisation types and their stages of maturity, utilising a plethora of modern technologies. In addition, you will develop the skills required to effectively assess and improve digital marketing campaigns, as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.
Venture Capital Raising
In this subject, you will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, you will be able to develop strategies to source and raise funds, using accurate venture valuations.
Elective Course subjects
You choose to complete 2 elective subjects from Level 1.
Level 1 Elective Subject 1: Managerial Communication
In this subject, you will develop your understanding of the importance of utilising various methods of business communications. You will be introduced to methodologies and techniques in both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Level 1 Elective Subject 2: Competitive Market Positioning
In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and the ability for your organisation to position themselves attractively in competitive markets—thereby considering market trends, market composition and competitor strategies and activity.
Level 1 Elective Subject 3: Introduction to Innovation
In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as the key tools and methodologies used to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to inform basic innovation programs and innovation challenges faced by established organisations.
Level 1 Elective Subject 4: Product Management
In this subject, you will develop a deep understanding of what makes up different product types. You will develop your understanding of product life cycles for both goods and services and the various strategies that need to be developed to manage products through each stage. You will also learn how to manage product groups, foster sustainable customer value and identify opportunities for product innovation.
You choose to complete 4 elective subjects from Level 2.
Level 2 Elective Subject 1: Managing Diverse Workplaces
In this subject, you will be introduced to the typical opportunities and challenges that arise from teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Throughout this subject you will further develop your management and leadership skills, in order to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments.
Level 2 Elective Subject 2: Managing Employee Relations
In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your abilities in designing workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.
Level 2 Elective Subject 3: Organisational Change
In this subject, you will be introduced to the foundational concepts of organisational change and change management. You will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.
Level 2 Elective Subject 4: Integrated Marketing Communications
In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating messages relevant to particular customer segments and their broader business goals, utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.
Level 2 Elective Subject 5: Marketing of Services
In this subject, you will develop a thorough understanding of the nuances of marketing business services, including the. Through gaining an understanding of the various levels and components of services and how to , you will develop your ability to design marketing strategies specific to particular services, with the goal of maximising value.
Level 2 Elective Subject 6: Marketing Strategy and Planning
In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, opportunities, goals and marketing strategy, as well as learn how to work with management from other business functions to develop marketing plans.
Level 2 Elective Subject 7: Stakeholder Management
In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders, their respective expectations and the impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries, as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups.
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