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Bachelor of Applied Business (Marketing)

Build your dream marketing career with Australia’s most practical online degree.

DURATION
  • Full-time – 2 years  
  • Part-time – 4 years   
Mode
  • 100% online
  • Fully flexible
Intakes
  • January
  • April
  • July
  • September
Tuition Fees

AU$49,950
AU$39,960
*Based on scholarship rate

 

Number of subjects
  • 18 core subjects 
  • 6 elective subjects

Career Outcomes

  • Marketing Manager
  • Campaign Manager
  • Digital Strategist
  • Brand Activation Manager
  • Product Manager
  • Content Strategist
  • Social Media Editor
  • Digital Marketing Coordinator
  • Email Marketer
  • Public Relations Manager
  • Marketing Consultant
  • Market Research Analyst
  • Partnership Marketing Advisor
  • Communications Manager
  • Chief Marketing Officer (CMO)

The Ducere Advantage

Exclusive access to insights from global and elite business leaders

Sharpen your business smarts with insights from hundreds of global leaders and business innovators.

Work with the world’s top employers

Showcase your know-how in real-world scenarios, working for the world’s leading employers or in your own organisation.

Fully-accredited online degree

Earn your globally-recognised BBus degree from Torrens University Australia.

100% online

Study for your online BBus degree from anywhere, anytime. Manage your work and family commitments while studying remotely.

No exams

We assess you only on your real-world assignments and an applied project. There’s no need to memorise mindless theory purely to pass an exam. Assessments are based on practical project-focussed work.

Program Overview

Delivered with Torrens University Australia, our mission is to bridge the gap between education and industry by delivering an BBus with real career impact. 

The structure of our program includes 18 core course subjects, covering a wide range of critical business topics and 6 elective course subjects, to provide you with the opportunity to transform theoretical concepts into real-time business projects.

  • Design effective strategies for the digital marketplace
  • Utilise social media to drive meaningful customer engagement
  • Develop compelling brands and rapid rebranding strategies
  • Identify growth opportunities in relevant markets
  • Create empowering and inclusive content

Our 18 BA core course subjects are:

  • Fundamentals of Management 
  • Fundamentals of Marketing 
  • Fundamentals of Entrepreneurship 
  • Fundamentals of Project Management 
  • Fundamentals of Leadership 
  • Competitive Market Positioning 
  • Product Management 
  • Corporate Social Responsibility (CSR)
  • Digital Business and Disruption 
  • Managing Money and Finance 
  • Practising Leadership 
  • Design Thinking for Business 
  • Big Data 
  • Market Research 
  • Advanced Digital Marketing 
  • Integrated Marketing Communications 
  • Marketing of Services 
  • Marketing Strategy and Planning

Our 6 elective course subjects are:

  • Level 1 – you choose 1 subject from the following:
    • Business Model Analysis 
    • Managerial Communication 
    • Introduction to Innovation
  • Level 2 – you choose 1 subject from the following:
    • Corporate Structuring and Business Law 
    • Social Enterprise
    • Applied Entrepreneurship – Concept Development and Validation
  • Level 3 – you choose 4 subjects from the following:
    • The Global Economy 
    • Management Strategy 
    • Managing Diverse Workplaces 
    • Managing Employee Relations 
    • Organisational Change 
    • Venture Capital Raising 
    • Stakeholder Management

Course Details

CORE SUBJECTS

Fundamentals of Management

In this subject, you will come to understand the importance and objectives of organisational management, the various core frameworks required to design and set up organisations, and the tools and techniques effective for the assessment and improvement of organisational performance, including how to identify pertinent trends to improve overall business performance.

Fundamentals of Marketing

In this subject, you will be introduced to the fundamental concepts of marketing, its function in business and the approaches to marketing management.  Upon completion of this subject, you will also learn how marketing has evolved in line with digital capabilities, as well as why many fundamentals have remained unchanged. You will also develop the ability to articulate basic marketing goals and plans.

Fundamentals of Entrepreneurship

This subject introduces you to what it means to be an entrepreneur, the fundamental tools of the trade and the role of entrepreneurship both as it has been and as it currently is. You will be introduced to the theoretical concepts of entrepreneurial venture creation in a range of contexts.

Fundamentals of Project Management

In this subject, you will learn what constitutes a project, the various components and stages of a project, as well as the core competencies and approaches of an effective project manager. Taking a broad perspective, this subject introduces you to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.

Fundamentals of Leadership

In this subject, you will develop a theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop your own leadership style, linking it to relevant theoretical approaches.

Competitive Market Positioning

In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and position your organisation attractively in competitive markets—considering market trends, market composition and competitor strategies and activity.

Product Management

In this subject, you will develop a deep understanding of what makes up different product types. You will develop your understanding of product life cycles for both goods and services and the various strategies that need to be developed to manage products through each stage. You will also learn how to manage product groups, foster sustainable customer value, and identify opportunities for product innovation.

Corporate Social Responsibility (CSR)

In this subject, you will learn the increasingly important role of Corporate Responsibility (CSR) and how it has evolved over recent years. In addition to the key considerations of CSR for organisations and the opportunities and risks involved in adopting or ignoring CSR, you will develop your understanding of the various methodologies that are being introduced to foster CSR.

Digital Business and Disruption

Technology has changed the game—whether it be through the emergence of new online platforms, different ways of providing services due to the advent of mobile applications or through the transformation of traditional business models, digital business practices have become both desired and necessary. As a manager, marketer or entrepreneur, it is vital that you understand both the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this subject, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.

Managing Money and Finance

In this subject, you will develop your understanding of and skills in the foundations of business accounting. You will also gain the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity, while also exploring the theories that underpin business accounting. In addition, you will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.

Practising Leadership*

In this subject, you will develop your theoretical understanding of leadership in a general business context and how to identify different leadership models in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop your own leadership style, linking it to relevant theoretical approaches. 

* Please note, you must complete Fundamentals of Leadership before enrolling in this subject.

Design Thinking for Business

In this subject, you will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, you will engage with the design thinking process—from ideation through to evaluation—as well as exploring the role it plays in current businesses, including the theory and philosophy behind design thinking and the different approaches to design thinking. You will have an opportunity to apply your knowledge by engaging in a design thinking process for an existing organisation, or your own venture.

Big Data

In this subject, you will be introduced to the concepts of Big Data and how it can be applied in modern business contexts. Upon developing your understanding of the various methodologies for collecting and interpreting Big Data, you will work on its application to improve business performance. Upon completion of this subject, you will have a demonstrated capacity to identify and articulate appropriate metrics for measuring business performance across all departments in varying business types. In addition, you will be able to recognise pertinent trends to help improve overall business performance.

Market Research

In this subject, you will be introduced to the various types of marketing research. You will develop a deep understanding of the various types of marketing information available and those most appropriate for varying business scenarios. You will also develop the capability to design research strategies, in turn creating and interpreting reports to provide useful information to business decision makers. In addition, you will develop your skills in identifying useful market trends and what these trends may mean for the organisation.

Advanced Digital Marketing

In this subject, you will be introduced to the various digital marketing strategies that have rapidly evolved in recent years. You will develop the skills and understanding required for designing and implementing these strategies for various organisation types and their stages of maturity, utilising a plethora of modern technologies. In addition, you will develop the skills required to effectively assess and improve digital marketing campaigns, as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.

Integrated Marketing Communications

In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating specific messages to particular customer segments, in line with the broader business goals, while utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.

Marketing of Services

In this subject, you will develop a thorough understanding of the nuances of marketing business services. Through gaining an understanding of the various levels and components of services, you will develop your ability to design marketing strategies specific to services with the goal of maximising value.

Marketing Strategy and Planning

In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, define the opportunities and goals, determine the marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.

Elective course subjects

You choose to complete 1 elective subject from Level 1.

Level 1 Elective Subject 1: Business Model Analysis

In this subject, you will gain a foundational understanding of the core concepts of a business model and the importance of each component in creating unique value and sustainable business success. In addition you will develop skills in assessing both the current and future risk and the opportunity of a business model, based on strategic market analysis and forward planning.

Level 1 Elective Subject 2: Managerial Communication

In this subject, you will develop your understanding of the importance and various methods of business communications. You will be introduced to the methodologies and techniques of both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.

 

Level 1 Elective Subject 3: Introduction to Innovation

In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as how the key tools and methodologies can be applied effectively to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to apprise basic innovation programs and identify innovation challenges faced by established organisations.

You choose to complete 1 elective subject from Level 2.

Level 2 Elective Subject 1: Corporate Structuring and Business Law

In this subject, you will develop an understanding of the law in relation to business. You will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, you will develop the skills and understanding to interpret basic business laws and in this subject, you will learn about the digital economy and the associated new breed of high-growth digital businesses. In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, you will develop skills in identifying digital business opportunities and risks for established organisations. Upon completion of this course, you will be able to design business models for digital organisations, as well as adapt more traditional business models to suit the digital economy.

Level 2 Elective Subject 2: Social Enterprise

In this subject, you will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, you will learn to define the various social enterprise types, as well as the unique challenges these organisations face in launch, growth and operation. Upon completion of this subject, you will also gain an understanding of the relevance of social enterprise fostered by established for-profit organisations.

 

Level 2 Elective subject 3: Applied Entrepreneurship – Concept Development and Validation

In this subject, you will commence applying the skills you have developed as aspiring entrepreneurs. In doing so, you will undertake detailed research and planning, as well as practical creative exercises—to create, explore and validate conceptual venture ideas.

You choose to complete 4 elective subjects from Level 3.

Level 3 Elective Subject 1: The Global Economy

In this subject, you will come to understand the new paradigm of business that is the global economy and the resulting implications for both established and new organisations. You will develop your understanding of and ability to identify drivers of global change. You will also learn to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.

Level 3 Elective Subject 2:  Management Strategy

In this subject, you will develop your ability to design effective business strategies for organisations of varying types and stages of maturity. Through an introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, you will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, you will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.

Level 3 Elective Subject 3: Managing Diverse Workplaces

In this subject, you will be introduced to the typical opportunities and challenges that arise from  teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Through this subject you will further develop your management and leadership skills so as to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments. 

Level 3 Elective Subject 4: Managing Employee Relations

In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your  abilities to design workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.

Level 3 Elective Subject 5: Organisational Change

In this subject, you will be introduced to the foundational concepts of organisational change and change management. You  will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.

 Level 3 Elective Subject 6: Venture Capital Raising

In this subject, you will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, you will be able to develop strategies to source and raise funds, using  accurate venture valuations.

Level 3 Elective Subject 7: Stakeholder Management

In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders and the respective expectations and impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups

Entry Requirements

Year 12 (or equivalent)
OR
Successful completion of a Higher Education qualification
OR
Successful completion of a Vocational qualification (AQF Level 4) or above
OR
Demonstrated experience through employment and learning

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Tuition, Payment Plans, Loans

Tuition

AU$49,950
AU$39,960*

Payment Plans

Study now, pay later.

  • Government FEE-HELP support available.

FEE-HELP is available

All our Australian undergraduate degrees are eligible for FEE-HELP. This means you need to pay nothing upfront. For more information about FEE-HELP, visit studyassist.gov.au.

Skills Outcome

Define the problem

Woo your audience with improved persuasion and presentations skills.

Creativity

Show your creative streak by approaching business challenges in a new way.

Collaboration

Harness the skills and abilities of others while working together to create better results.

Problem-solving

Use your creativity to find a solution that will give you the best outcome.

Critical Thinking

Evaluate and assess research to make the right decision to get the best result.

Digital Literacy

Become more tech-savvy and understand the impacts of the digital world on your workplace.

Financial Literacy

Sharpen your numbers game and learn how financial analysis can help steer your decision-making to boost your bottom line.

Initiative

Know what you need to do to get the result you want and take the steps to make it happen.

Don't just take our word for it, hear from our students

I'm now leading projects, teams and vendors.
Sam A., Ducere Alumni
I would recommend Ducere to everyone. The degree focuses on equipping students with tools to solve real world problems through applied course content. The overall learning experience is seamless, the online learning platform is highly engaging and student support is amazing.
Celeste C., Ducere Alumni

Our Student Voice

Ducere Global Business School is an online education provider – recognised as one of the most student-focused and industry-relevant business school in Australia, the UK and the USA. We partner with established universities to deliver internationally recognised qualifications.

Learn from 250+ world leaders

Students undertaking courses with Ducere and our university partners will have access to insights from over 250 global leaders and business innovators as part of the global business curriculum.

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