Bachelor of Applied Business (Marketing)
Build your dream marketing career with Australia’s most practical online degree.
Select
Full-time – 2 years Part-time – 4 years
100% online
Fully accredited
January 20
April 14
July 7
September 29
AU$61,200*
*Various scholarships and financial aid opportunities. Consult with an Enrollment Advisor to explore your eligibility and options further.
18 core subjects 6 elective subjects
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Fully-accredited online Bachelor of Applied Business (Marketing)
Earn your globally-recognised BA degree from Torrens University Australia.
100% online
Study for your online MBA degree from anywhere, anytime. Manage your work and family commitments while studying remotely.
No exams
We assess you only on your real-world assignments and an applied project. There’s no need to memorise mindless theory purely to pass an exam. Assessments are based on practical project-focussed work.
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I am now leading projects, teams and vendors.
Sam A., Ducere Alumnus
I would recommend Ducere to everyone. The degree focuses on equipping students with tools to solve real world problems through applied course content. The overall learning experience is seamless, the online learning platform is highly engaging and student support is amazing.
Celeste C., Ducere Alumnus
Programme Overview
Delivered with Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a Bachelor of Applied Business (Marketing) degree with real career impact.
The structure of our program includes 18 core course subjects, covering a wide range of critical business topics and 6 elective course subjects, to provide you with the opportunity to transform theoretical concepts into real-time business projects.
- Design effective strategies for the digital marketplace
- Utilise social media to drive meaningful customer engagement
- Develop compelling brands and rapid rebranding strategies
- Identify growth opportunities in relevant markets
- Create empowering and inclusive content
See here for more information on Torrens’ policies and forms and Student Hub
Areas of study:
- Marketing Strategy and Planning
- Competitive Market Positioning
- Digital Business and Disruption
- Integrated Marketing Communications
- Management and Leadership
- Design Thinking for Business
- Corporate Social Responsibility
- Financial Management
- Project Management
- Product Management
Course Details
CORE SUBJECTS
Fundamentals of Management
Level 1 Elective Subject 1: Business Model Analysis
In this subject, you will gain a foundational understanding of the core concepts of a business model and the importance of each component in creating unique value and sustainable business success. In addition you will develop skills in assessing both the current and future risk and the opportunity of a business model, based on strategic market analysis and forward planning.
Level 1 Elective Subject 2: Managerial Communication
In this subject, you will develop your understanding of the importance and various methods of business communications. You will be introduced to the methodologies and techniques of both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Level 1 Elective Subject 3: Introduction to Innovation
In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as how the key tools and methodologies can be applied effectively to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to apprise basic innovation programs and identify innovation challenges faced by established organisations.
Fundamentals of Marketing
Level 2 Elective Subject 1: Corporate Structuring and Business Law
In this subject, you will develop an understanding of the law in relation to business. You will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, you will develop the skills and understanding to interpret basic business laws and in this subject, you will learn about the digital economy and the associated new breed of high-growth digital businesses. In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, you will develop skills in identifying digital business opportunities and risks for established organisations. Upon completion of this course, you will be able to design business models for digital organisations, as well as adapt more traditional business models to suit the digital economy.
Level 2 Elective Subject 2: Social Enterprise
In this subject, you will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, you will learn to define the various social enterprise types, as well as the unique challenges these organisations face in launch, growth and operation. Upon completion of this subject, you will also gain an understanding of the relevance of social enterprise fostered by established for-profit organisations.
Level 2 Elective subject 3: Applied Entrepreneurship – Concept Development and Validation
In this subject, you will commence applying the skills you have developed as aspiring entrepreneurs. In doing so, you will undertake detailed research and planning, as well as practical creative exercises—to create, explore and validate conceptual venture ideas.
Fundamentals of Entrepreneurship
Level 3 Elective Subject 1: The Global Economy
In this subject, you will come to understand the new paradigm of business that is the global economy and the resulting implications for both established and new organisations. You will develop your understanding of and ability to identify drivers of global change. You will also learn to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.
Level 3 Elective Subject 2: Management Strategy
In this subject, you will develop your ability to design effective business strategies for organisations of varying types and stages of maturity. Through an introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, you will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, you will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.
Level 3 Elective Subject 3: Managing Diverse Workplaces
In this subject, you will be introduced to the typical opportunities and challenges that arise from teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Through this subject you will further develop your management and leadership skills so as to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments.
Level 3 Elective Subject 4: Managing Employee Relations
In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your abilities to design workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.
Level 3 Elective Subject 5: Organisational Change
In this subject, you will be introduced to the foundational concepts of organisational change and change management. You will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.
Level 3 Elective Subject 6: Venture Capital Raising
In this subject, you will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, you will be able to develop strategies to source and raise funds, using accurate venture valuations.
Level 3 Elective Subject 7: Stakeholder Management
In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders and the respective expectations and impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups
Fundamentals of Project Management
In this subject, you will learn what constitutes a project, the various components and stages of a project, as well as the core competencies and approaches of an effective project manager. Taking a broad perspective, this subject introduces you to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
Fundamentals of Leadership
In this subject, you will develop a theoretical understanding of leadership in a general business context, and how different leadership models apply in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop your own leadership style, linking it to relevant theoretical approaches.
Competitive Market Positioning
In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and position your organisation attractively in competitive markets—considering market trends, market composition and competitor strategies and activity.
Product Management
In this subject, you will develop a deep understanding of what makes up different product types. You will develop your understanding of product life cycles for both goods and services and the various strategies that need to be developed to manage products through each stage. You will also learn how to manage product groups, foster sustainable customer value, and identify opportunities for product innovation.
Corporate Social Responsibility (CSR)
In this subject, you will learn the increasingly important role of Corporate Responsibility (CSR) and how it has evolved over recent years. In addition to the key considerations of CSR for organisations and the opportunities and risks involved in adopting or ignoring CSR, you will develop your understanding of the various methodologies that are being introduced to foster CSR.
Digital Business and Disruption
Technology has changed the game—whether it be through the emergence of new online platforms, different ways of providing services due to the advent of mobile applications or through the transformation of traditional business models, digital business practices have become both desired and necessary. As a manager, marketer or entrepreneur, it is vital that you understand both the benefits and limitations of digital business so that you too can be more effective and innovative. In completing this subject, you will be able to effectively identify key opportunities and strategies to maximise business performance through the use of digital technology.
Managing Money and Finance
In this subject, you will develop your understanding of and skills in the foundations of business accounting. You will also gain the knowledge and skills required to prepare and interpret basic financial reports for organisations of varying maturity, while also exploring the theories that underpin business accounting. In addition, you will develop the capability to identify any financial trends of note, in order to make recommendations to decision makers of financial changes that should be made.
Practising Leadership*
In this subject, you will develop your theoretical understanding of leadership in a general business context and how to identify different leadership models in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop your own leadership style, linking it to relevant theoretical approaches.
* Please note, you must complete Fundamentals of Leadership before enrolling in this subject.
Design Thinking for Business
In this subject, you will be introduced to design thinking and why this modern business concept is useful and valuable to all kinds of businesses. In particular, you will engage with the design thinking process—from ideation through to evaluation—as well as exploring the role it plays in current businesses, including the theory and philosophy behind design thinking and the different approaches to design thinking. You will have an opportunity to apply your knowledge by engaging in a design thinking process for an existing organisation, or your own venture.
Big Data
In this subject, you will be introduced to the concepts of Big Data and how it can be applied in modern business contexts. Upon developing your understanding of the various methodologies for collecting and interpreting Big Data, you will work on its application to improve business performance. Upon completion of this subject, you will have a demonstrated capacity to identify and articulate appropriate metrics for measuring business performance across all departments in varying business types. In addition, you will be able to recognise pertinent trends to help improve overall business performance.
Market Research
In this subject, you will be introduced to the various types of marketing research. You will develop a deep understanding of the various types of marketing information available and those most appropriate for varying business scenarios. You will also develop the capability to design research strategies, in turn creating and interpreting reports to provide useful information to business decision makers. In addition, you will develop your skills in identifying useful market trends and what these trends may mean for the organisation.
Advanced Digital Marketing
In this subject, you will be introduced to the various digital marketing strategies that have rapidly evolved in recent years. You will develop the skills and understanding required for designing and implementing these strategies for various organisation types and their stages of maturity, utilising a plethora of modern technologies. In addition, you will develop the skills required to effectively assess and improve digital marketing campaigns, as well as learn how digital marketing plays a crucial role in supporting more traditional techniques.
Integrated Marketing Communications
In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating specific messages to particular customer segments, in line with the broader business goals, while utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.
Marketing of Services
In this subject, you will develop a thorough understanding of the nuances of marketing business services. Through gaining an understanding of the various levels and components of services, you will develop your ability to design marketing strategies specific to services with the goal of maximising value.
Marketing Strategy and Planning
In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, define the opportunities and goals, determine the marketing strategy, as well as learn how to work with management from other business functions in developing marketing plans.
Elective Subjects
You choose to complete 1 elective subject from Level 1.
Level 1 Elective Subject 1: Business Model Analysis
In this subject, you will gain a foundational understanding of the core concepts of a business model and the importance of each component in creating unique value and sustainable business success. In addition you will develop skills in assessing both the current and future risk and the opportunity of a business model, based on strategic market analysis and forward planning.
Level 1 Elective Subject 2: Managerial Communication
In this subject, you will develop your understanding of the importance and various methods of business communications. You will be introduced to the methodologies and techniques of both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Level 1 Elective Subject 3: Introduction to Innovation
In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as how the key tools and methodologies can be applied effectively to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to apprise basic innovation programs and identify innovation challenges faced by established organisations.
You choose to complete 1 elective subject from Level 2.
Level 2 Elective Subject 1: Corporate Structuring and Business Law
In this subject, you will develop an understanding of the law in relation to business. You will come to understand the various business structuring options and the benefits and drawbacks of each, as well as the processes involved in setting-up the respective structures. Beyond this, you will develop the skills and understanding to interpret basic business laws and in this subject, you will learn about the digital economy and the associated new breed of high-growth digital businesses. In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, you will develop skills in identifying digital business opportunities and risks for established organisations. Upon completion of this course, you will be able to design business models for digital organisations, as well as adapt more traditional business models to suit the digital economy.
Level 2 Elective Subject 2: Social Enterprise
In this subject, you will be given an introduction to the concepts of social entrepreneurship, how it differs from commercial entrepreneurship from a development and operational perspective, as well as the opportunities available to social entrepreneurs in a range of sectors. In addition, you will learn to define the various social enterprise types, as well as the unique challenges these organisations face in launch, growth and operation. Upon completion of this subject, you will also gain an understanding of the relevance of social enterprise fostered by established for-profit organisations.
Level 2 Elective subject 3: Applied Entrepreneurship – Concept Development and Validation
In this subject, you will commence applying the skills you have developed as aspiring entrepreneurs. In doing so, you will undertake detailed research and planning, as well as practical creative exercises—to create, explore and validate conceptual venture ideas.
You choose to complete 4 elective subjects from Level 3.
Level 3 Elective Subject 1: The Global Economy
In this subject, you will come to understand the new paradigm of business that is the global economy and the resulting implications for both established and new organisations. You will develop your understanding of and ability to identify drivers of global change. You will also learn to articulate and interpret the resulting global trends to identify opportunities and challenges from both an operational and strategic perspective.
Level 3 Elective Subject 2: Management Strategy
In this subject, you will develop your ability to design effective business strategies for organisations of varying types and stages of maturity. Through an introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, you will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, you will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques.
Level 3 Elective Subject 3: Managing Diverse Workplaces
In this subject, you will be introduced to the typical opportunities and challenges that arise from teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Through this subject you will further develop your management and leadership skills so as to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments.
Level 3 Elective Subject 4: Managing Employee Relations
In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your abilities to design workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.
Level 3 Elective Subject 5: Organisational Change
In this subject, you will be introduced to the foundational concepts of organisational change and change management. You will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.
Level 3 Elective Subject 6: Venture Capital Raising
In this subject, you will develop the skills and understanding necessary to raise capital for new and existing ventures of various types and stages of maturity. In addition to understanding the various types of funding available and the benefits and drawbacks of each, you will be able to develop strategies to source and raise funds, using accurate venture valuations.
Level 3 Elective Subject 7: Stakeholder Management
In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders and the respective expectations and impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups
Career Outcomes
- Marketing Manager
- Campaign Manager
- Digital Strategist
- Brand Activation Manager
- Product Manager
- Content Strategist
- Social Media Editor
- Digital Marketing Coordinator
- Email Marketer
- Public Relations Manager
- Marketing Consultant
- Market Research Analyst
- Partnership Marketing Advisor
- Communications Manager
- Chief Marketing Officer (CMO)
Entry Requirements
Year 12 (or equivalent) Successful completion of a Vocational qualification (AQF Level 4) or above
Or
Successful completion of a Higher Education qualification Demonstrated experience through employment and learning
Tuition, Payment Plans, Loans
Tuition
AU$61,200*
Upfront Payment
If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each semester and payment is required on or before the due date using credit card, BPAY or Flywire.
FEE-HELP is available
FEE-HELP is an Australian Government’s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($47,014). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating. Further information about FEE-HELP, including eligibility, is available at Study Assist
Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.
Skills Outcome
Presentation
Woo your audience with improved persuasion and presentations skills.
Creativity
Show your creative streak by approaching business challenges in a new way.
Collaboration
Harness the skills and abilities of others while working together to create better results.
Problem-solving
Use your creativity to find a solution that will give you the best outcome.
Critical Thinking
Evaluate and assess research to make the right decision to get the best result.
Digital Literacy
Become more tech-savvy and understand the impacts of the digital world on your workplace.
Financial Literacy
Sharpen your numbers game and learn how financial analysis can help steer your decision-making to boost your bottom line.
Initiative
Know what you need to do to get the result you want and take the steps to make it happen.
Our Student Voice
Ducere Global Business School is an online education provider – recognised as one of the most student-focused and industry-relevant business school in Australia, the UK and the USA. We partner with established universities to deliver internationally recognised qualifications.
Learn from 250+ world leaders
Ducere Global Business School is an online education provider – recognised as one of the most student-focused and industry-relevant business school in Australia, the UK and the USA. We partner with established universities to deliver internationally recognised qualifications.