Bachelor of Applied Entrepreneurship
Your start-up can take off while earning your degree. Master the secrets of sales, leadership, project management and investment. Learn from the best in the business and lead an established or new corporation.
Select
2 years – full-time 4 years – part-time
100% online
Fully accredited
January 20
April 14
July 7
September 29
AU$63,010*
*Various scholarships and financial aid available. Consult with an Enrollment Advisor to explore your eligibility and options further.
18 core subjects 6 elective subjects
The Ducere Advantage
Exclusive access to insights from global and elite business leaders
Sharpen your business smarts with insights from hundreds of global leaders and business innovators.
Work with the world’s top employers
Showcase your know-how in real-world scenarios, working for the world’s leading employers or in your own organisation.
Fully-accredited online Bachelor of Applied Entrepreneurship
Earn your globally-recognised BA degree from Torrens University Australia.
100% online
Study for your online MBA degree from anywhere, anytime. Manage your work and family commitments while studying remotely.
No exams
We assess you only on your real-world assignments and an applied project. There’s no need to memorise mindless theory purely to pass an exam. Assessments are based on practical project-focussed work.
What's Your Return On Investment (ROI) From Earning A Business Degree? Find Out!
Don't just take our word for it, hear from our students
The content is so engaging and forward-thinking, which allows students to be industry ready upon graduation.
Annabelle M., Ducere Alumnus
This degree is ahead of the education curve and has absolutely transformed my life. It allowed me to up-skill and transition careers as a mature aged student without sacrificing three years of earnings. Do it! It will change your life.
Tyler J., Ducere Alumnus
Programme Overview
Delivered with the Torrens University Australia, our mission is to bridge the gap between education and industry by delivering a degree with real career impact.
If you want to learn how new businesses and start-ups succeed and develop your own unique business idea as part of your degree, then this is the course for you!
- Identify legitimate business opportunities
- Devise and test innovative business models
- Access modern technologies to grow new businesses
- Engage with the local start-up landscape through incubators, accelerators and investors
- Gain knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well
The structure of our program includes 18 core course subjects, covering a wide range of critical business topics and 6 elective course subjects, to provide you with the opportunity to transform theoretical concepts into real-time business projects.
See here for more information on Torrens’ policies and forms and Student Hub
Areas of study:
- Venture Capital Raising
- Business Model Analysis
- Management Strategy
- The Global Economy
- Marketing and Entrepreneurship
- Big Data and Financial Management
- Digital Business and Disruption
- Design Thinking for Business
- Corporate Structuring and Business Law
- Applied Entrepreneurship – Concept Development and Validation
Course Details
CORE SUBJECTS
Fundamentals of Management
Level 1 Elective Subject 1: Managerial Communication
In this subject, you will develop your understanding of the importance of utilising various methods of business communications. You will be introduced to methodologies and techniques in both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Level 1 Elective Subject 2: Competitive Market Positioning
In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and the ability for your organisation to position themselves attractively in competitive markets—thereby considering market trends, market composition and competitor strategies and activity.
Level 1 Elective Subject 3: Introduction to Innovation
In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as the key tools and methodologies used to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to inform basic innovation programs and innovation challenges faced by established organisations.
Level 1 Elective Subject 4: Product Management
In this subject, you will develop a deep understanding of what makes up different product types. You will develop your understanding of product life cycles for both goods and services and the various strategies that need to be developed to manage products through each stage. You will also learn how to manage product groups, foster sustainable customer value and identify opportunities for product innovation.
Fundamentals of Marketing
Level 3 Elective Subject 1: Managing Diverse Workplaces
In this subject, you will be introduced to the typical opportunities and challenges that arise from teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Throughout this subject you will further develop your management and leadership skills, in order to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments.
Level 3 Elective Subject 2: Managing Employee Relations
In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your abilities in designing workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.
Level 3 Elective Subject 3: Organisational Change
In this subject, you will be introduced to the foundational concepts of organisational change and change management. You will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.
Level 3 Elective Subject 4: Integrated Marketing Communications
In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating messages relevant to particular customer segments and their broader business goals, utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.
Level 3 Elective Subject 5: Marketing of Services
In this subject, you will develop a thorough understanding of the nuances of marketing business services, including the. Through gaining an understanding of the various levels and components of services and how to , you will develop your ability to design marketing strategies specific to particular services, with the goal of maximising value.
Level 3 Elective Subject 6: Marketing Strategy and Planning
In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, opportunities, goals and marketing strategy, as well as learn how to work with management from other business functions to develop marketing plans.
Level 3 Elective Subject 7: Stakeholder Management
In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders, their respective expectations and the impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries, as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups.
Fundamentals of Entrepreneurship
This subject introduces you to what it means to be an entrepreneur, the fundamental tools of the trade and the role of entrepreneurship both as it has been and as it currently is. You will be introduced to the theoretical concepts of entrepreneurial venture creation in a range of contexts.
Fundamentals of Project Management
In this subject, you will learn what constitutes a project, the various components and stages of a project, as well as the core competencies and approaches of an effective project manager. Taking a broad perspective, this subject introduces you to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
Fundamentals of Leadership
In this subject, you will develop their theoretical understanding of leadership in a general business context and how different leadership models apply in varying types of organisations. You will investigate the fundamental differences between management and leadership, as well as how leadership capability is developed in individuals and organisations. You will explore the concepts of organisational culture and how the traits of an individual leader can influence the overall culture of a business. In addition, you will develop their own leadership style, linking it to relevant theoretical approaches.
Business Model Analysis
In this subject, you will be gain a foundational understanding of the core concepts of a business model and the importance of each of these in creating unique value and sustainable business success. In addition, you will develop skills in assessing both the current and future risk, as well as the opportunity of a business model, based on strategic market analysis and forward planning.
Corporate Structuring and Business Law
Digital Business and Disruption
Managing Money and Finance
Practising Leadership*
Design Thinking for Business
Big Data
Social Enterprise
Applied Entrepreneurship – Concept Development and Validation
The Global Economy
Management Strategy
Advanced Digital Marketing
Venture Capital Raising
Elective Subjects
You choose to complete 2 elective subjects from Level 1.
Level 1 Elective Subject 1: Managerial Communication
In this subject, you will develop your understanding of the importance of utilising various methods of business communications. You will be introduced to methodologies and techniques in both formal and informal communication and will develop your skills in selecting and developing appropriate communication methodologies for various business scenarios and objectives.
Level 1 Elective Subject 2: Competitive Market Positioning
In this subject, you will build upon basic marketing strategy knowledge to develop a market positioning strategy. You will be introduced to more complex theories and frameworks to support decision-making and the ability for your organisation to position themselves attractively in competitive markets—thereby considering market trends, market composition and competitor strategies and activity.
Level 1 Elective Subject 3: Introduction to Innovation
In this subject, you will be introduced to the fundamentals of innovation, its role within entrepreneurship, as well as the key tools and methodologies used to foster innovation. In addition, you will explore the key differences between innovation and entrepreneurship, as well as the function of innovation within both new and established organisations. Throughout this subject you will develop the ability to inform basic innovation programs and innovation challenges faced by established organisations.
Level 1 Elective Subject 4: Product Management
In this subject, you will develop a deep understanding of what makes up different product types. You will develop your understanding of product life cycles for both goods and services and the various strategies that need to be developed to manage products through each stage. You will also learn how to manage product groups, foster sustainable customer value and identify opportunities for product innovation.
You choose to complete 4 elective subjects from Level 3.
Level 3 Elective Subject 1: Managing Diverse Workplaces
In this subject, you will be introduced to the typical opportunities and challenges that arise from teams of diverse backgrounds. You will learn how these diverse backgrounds can impact working styles and the type of management and leadership style required for maximum productivity outcomes. Throughout this subject you will further develop your management and leadership skills, in order to be able to identify key staff differences that inform the design of effective management procedures and policies, thereby creating positive working environments.
Level 3 Elective Subject 2: Managing Employee Relations
In this subject, you will be introduced to the regulations of employment across all types of staff. You will develop your abilities in designing workforce policies and procedures in line with Australian law, in order to foster safe and enjoyable work environments. In addition, you will learn fundamental approaches to dealing with various staff challenges in the workplace.
Level 3 Elective Subject 3: Organisational Change
In this subject, you will be introduced to the foundational concepts of organisational change and change management. You will develop your ability to plan proactively, as well as lead and manage the organisational changes that may be required – such as new policy adoption, new product development or some form of innovation.
Level 3 Elective Subject 4: Integrated Marketing Communications
In this subject, you will build on skills developed in previous subjects to further develop and explore the concepts and strategies of marketing communications. You will develop and design strategies for communicating messages relevant to particular customer segments and their broader business goals, utilising a variety of media and channels to maximise impacts. In addition, you will learn about the foundations of brands and effective branding strategy.
Level 3 Elective Subject 5: Marketing of Services
In this subject, you will develop a thorough understanding of the nuances of marketing business services, including the. Through gaining an understanding of the various levels and components of services and how to , you will develop your ability to design marketing strategies specific to particular services, with the goal of maximising value.
Level 3 Elective Subject 6: Marketing Strategy and Planning
In this subject, you will learn how to merge the broad array of skills you have developed, in order to design holistic marketing strategies. You will learn to understand the relevance of broader business challenges, opportunities, goals and marketing strategy, as well as learn how to work with management from other business functions to develop marketing plans.
Level 3 Elective Subject 7: Stakeholder Management
In this subject, you will be given an introduction to the concepts of stakeholder management. You will become exposed to the various categories of stakeholders, their respective expectations and the impacts each can have. In doing so, you will gain an understanding of the importance of stakeholder management across industries, as well as the skill sets required to develop effective stakeholder management strategies, which take into account the varied and discrete needs of stakeholder groups.
Career Outcomes
- Entrepreneur
- CEO
- Start-up Founder
- Intrapreneur
- Strategy Specialist
- Small Business Owner
- Management Consultant
- Controller
- Business Innovator
- Financial Broker
- General Manager
- Development Officer
- Fundraising Manager
- Economist
- Sales Executive
Entry Requirements
Year 12 (or equivalent) Successful completion of a Vocational qualification (AQF Level 4), or above
Or
Successful completion of a Higher Education qualification Demonstrated experience through employment and learning
Tuition, Payment Plans, Loans
Tuition
AU$63,010*
Upfront Payment
If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each semester and payment is required on or before the due date using credit card, BPAY or Flywire.
FEE-HELP is available
FEE-HELP is an Australian Government’s loan scheme for higher education degree courses. It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating. Further information about FEE-HELP, including eligibility, is available at Study Assist
Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.
Skills Outcome
Presentation
Woo your audience with improved persuasion and presentations skills.
Creativity
Show your creative streak by approaching business challenges in a new way.
Collaboration
Harness the skills and abilities of others while working together to create better results.
Problem-solving
Use your creativity to find a solution that will give you the best outcome.
Critical Thinking
Evaluate and assess research to make the right decision to get the best result.
Digital Literacy
Become more tech-savvy and understand the impacts of the digital world on your workplace.
Financial Literacy
Sharpen your numbers game and learn how financial analysis can help steer your decision-making to boost your bottom line.
Initiative
Know what you need to do to get the result you want and take the steps to make it happen.
Our Student Voice
Ducere Global Business School is an online education provider – recognised as one of the most student-focused and industry-relevant business school in Australia, the UK and the USA. We partner with established universities to deliver internationally recognised qualifications.
Learn from 250+ world leaders
Ducere Global Business School is an online education provider – recognised as one of the most student-focused and industry-relevant business school in Australia, the UK and the USA. We partner with established universities to deliver internationally recognised qualifications.