MBA (Luxury Brand Management)

• This subject examines tools and frameworks for designing, managing, and monitoring the total customer experience to ensure customer delight to build and sustain brand loyalty.
• Enabling customers to optimise and customise their experience is an important task for luxury brand marketers.
• The impact of how key actors, including employees, epitomise, represent, and define the brand to the customer, transforming and implementing a company’s brand strategy is also examined. As global influences shape our world, the nature of luxury will also evolve.

• Students will explore the concept of luxury along with fundamental concepts of product management, pricing strategy, distribution, business models, and communication.
• A focus will also be on evaluating critical changes and challenges of the digital economy within the luxury markets as customers increasingly have greater choice and thus power.

• The emphasis of this subject is on developing analytical and process skills to be able to make critical decisions about technological and digital change in the context of organisations.
• Additionally, students will develop the skills to be able to effectively manage the organisational nuances resulting from digital transformation processes

• Although some ethical viewpoints are considered universal and consistent across cultures, others are of a local or personal nature.
• As ethical viewpoints continue to evolve and change over time through interactions with different people and contexts, the ability for managers and leaders of organisations to evaluate these changes, make ethical decisions and responds appropriately is paramount for contemporary organisations.

• Students will develop the ability to interpret and critically evaluate Interpret organisational financial information and extract data from financial statements and reports for reporting and decision-making purposes.
• The fundamental concepts in corporate finance and capital markets are explored and investigated and models and tools based on decision science are applied to achieve organisational objectives efficiently.

• Students explore how human, cultural and social dynamics influence organisational culture, individuals and teams.
• Students will critically examine these dynamics and formulate strategic approaches to be able to balance between organisational and human demands in an increasingly diverse and global environment.
• Managers and leaders must be equipped with the necessary frameworks and mind-set to ensure an organisational culture is conducive to value creation.

Upon completion of this subject, you will be able to:

• Digital operations and project management aims to ensure that resources are used as efficiently as possible.
• As organisations face variability and uncertainties, managers need to be able to respond to those challenges with effective processes and structures. Operations management provides another opportunity to foster and deliver unique competitive advantage. This provides another key place for competition in the market place

• Today’s leading organisations share recognition of the value of innovation and the cultivation of entrepreneurial thinking to drive shareholder value and performance.
• Students critically examine and theorise how the various ways visionary attitudes can transform existing businesses and offer frameworks and tools to commercialise new ideas.

• The infrastructure that supports Big Data, cloud solutions and data processing platforms is evaluated and approaches to data mining, synthesis, interpretation, information, visualisation and prediction methods are hypothesised and designed.
• Current social media analytics tools are appraised for their relevance in contemporary business management.

• It prepares candidates to develop the necessary mindsets, insights and capabilities through the exploration of self, situations and by critically examining the different techniques utilised to lead and manage in contemporary organisations.
• The subject enables students to examine their own skills, attributes and actions for successful leadership practice.

• Students will critically analyse strategy fundamentals, theories, frameworks, and practices and recommend strategies to achieve business goals.
• The role strategy plays in driving growth, improving business performance, and developing a competitive advantage for luxury brands will be examined.
• Students will also explore how strategic change management is used to implement an effective business strategy