BA (Hons) Bachelor of Applied Digital Marketing
Accelerate your career with our fully-accredited and flexible online Bachelor of Applied Digital Marketing (BA Hons) programme.
3 years
100% online
Full-time
February
June
September
GBP£9,240
AU$16,540*
US$12,860*
*Per year fees, for three years. Prices are subject to exchange rate. Fee help available.
17 Units + 1 Applied Industry Portfolio
Career Outcomes
- Account Executive
- Brand Manager
- Marketing Manager
- Digital Marketing Lead
- Web Developer/designer
- Social Media Manager
- E-commerce executive
- Analytics Manager
The Ducere Advantage
Exclusive access to insights from global and elite business leaders
Sharpen your business smarts with insights from hundreds of global leaders and business innovators.
Work with the world’s top employers
Showcase your know-how in real-world scenarios working for the world’s leading employers or in your own organization.
Fully-accredited online BA
Earn your globally-recognised BA Degree from the prestigious University of East London.
100% online
Study for your online BA degree from anywhere, anytime. Manage your work and family commitments while studying remotely.
No exams
We assess you only on your real-world assignments and an applied project. There’s no need to memorise mindless theory purely to pass an exam. Assessments are based on practical project-focussed work.
Programme Overview
This course is designed to give you, a senior business professional the opportunity to:
- Equip yourself with real-world insights underpinned by relevant business frameworks and the tools required to achieve advancement as a current leader of industry.
- Engage with academic theories and key debates, to develop an applied understanding of how to address and manage challenges faced by organisations, whilst developing core understandings of key business administration concepts whilst benefiting from the flexibility of online delivery.
- Bridge the gap between formal academic learning and genuine professional development. At the core of the programme are the requirements for you to analyse your own professional context through the lenses of theoretical learning presented in each module and report findings as formal assessments.
- Develop a portfolio of applied tools and professional insights relevant within a broad range of industries.
The structure of our programme includes 6 modules covering a wide range of critical business topics and a Major Applied Industry Project, to provide you with the opportunity to transform theoretical concepts into real-time business projects.
Our 17 BA (Hons) course units are:
- Introduction to Digital Marketing
- Digital Disruption
- Design Thinking
- Content Creative and Design Fundamentals
- Fundamentals of Entrepreneurship
- Project Management
- Fundamentals of Marketing
- Website UX
- Paid Advertising Campaign Management
- Customer Loyalty
- Influencer Marketing
- Social Community Management and User General Content
- Managing Money and Finance
- Data Analysis, ROI & Reporting
- Competitive Market Positioning
- Channel Partnerships and Affiliate Marketing
- Customer Management and Conversion Strategy
- + Major Applied Industry Project
Course Details
CORE SUBJECTS
Module 1: Introduction to Digital Marketing
This module introduces you to what it means to be an entrepreneur, including the fundamental tools of the trade and the role of entrepreneurship, both as it has been and as it currently is operating.
You will be introduced to the theoretical concepts of entrepreneurial venture creation relating to a range of contexts.
Main topics of study:
- Internet of Things
- Big Data
- Customer Reach
- Real-time Marketing
- Customer Acquisition, Retention and Loyalty
- Customer Power
- Mobile and E-commerce
- Added value
- 7 Ps
- Digital Adoption Stages
- Different Online Transaction Contexts: B2B, C2C etc.
- Metrics
Module 2: Digital Disruption
In this module, you will learn about the digital economy and the associated new breed of high-growth digital businesses. In addition to exploring the theoretical understanding of the differences between digital and physical organisations and the methods of developing and delivering value to customers, you will develop skills in identifying digital business opportunities, the risks for established organisations and will be able to design business models for digital organisations as well as adapt more traditional business models to suit the digital economy.
Main topics of study:
- Introduction to Digital Business and Disruption
- The e-Environment: A Disruptive Force
- Web Analytics and Market Analysis
- Digital Marketing
- B2B Digital Business Models
- B2C Digital Business Models
- Launching Online Business and e-Commerce Projects
- Managing Digital Business Infrastructure
- eProcurement
- Digital Business Strategy and Change
Module 3: Design Thinking
In this module, you will explore design thinking and why this modern business concept is useful and valuable to all kinds of businesses.
In particular, you will engage with the design thinking process — from ideation through to evaluation — as well as exploring the role it plays in current businesses, the theory and philosophy behind design thinking, and the different approaches to design thinking. You will have an opportunity to apply your knowledge and will engage in a design thinking process for an existing organisation, or your own venture.
Main topics of study:
- Introduction to Design Thinking
- Empathise
- Define
- Ideate
- Prototype
- Test
- Iteration
- Creative Environments
- Design Thinking in Business
- Case Studies
Module 4: Content Creative and Design Fundamentals
In this module, you will be introduced to the concepts and practice of digital content creation and web-based applications and their applied real-world implementation.
Developers of online content are required to administer connections that deliver timely and relevant subject matter to users in real-time across numerous digital channels and devices. This module aims to cultivate technical knowledge and skills in building and managing responsive and effectual web applications within a commercial digital content management system. By applying the principles of information architecture, applications are structured to coordinate assets for accessible and efficient digital delivery with a view to making technology unambiguous for the consumer.
Main topics of study:
- Digital content design fundamentals, including understanding audiences, establishing clear outcomes and writing content creation briefs
- Managing digital channel content
- Assembling technological capabilities
- Creating and publishing digital content
- Intellectual property and creative input
- Social media policy and message dissemination
Module 5: Fundamentals of Entrepreneurship
This module introduces you to what it means to be an entrepreneur, including the fundamental tools of the trade and the role of entrepreneurship, both as it has been and as it currently is operating. You will be introduced to the theoretical concepts of entrepreneurial venture creation relating to a range of contexts.
Main topics of study:
- An Introduction to Entrepreneurship
- Technology and Entrepreneurship
- Social Entrepreneurship
- Opportunity Identification
- Opportunity Validation
- Business Modelling and Planning
- Sparking Growth
- Funding and Pitching
- Leadership
- Exit and Succession Planning
Module 6: Project Management
In this module, you will learn what constitutes a project, the various components and stages of a project, as well as core competencies and approaches of an effective project manager. Taking a broad perspective, this module introduces you to the similarities of projects between industries, as well as many of the nuances that may be found in particular industries.
Main topics of study:
- Foundations of Project Management
- The Business Environment
- Project Life Cycles and Phases
- Project Integration Management
- Scope Management
- Schedule Management
- Cost Management
- Quality Management
- Team Management
- Communication Management
- Risk Management
PROJECT
Major Applied Industry Project
This module enables you to consolidate your skills, knowledge and insights into:
1) Developing solutions to a real digital marketing opportunity identified within your own place of work, industry or start-up, or
2) The creative exploration of a digital marketing opportunity as a conceptual idea. The aim of this module is for you to develop the practical and professional abilities to apply the knowledge, skills and insights gained from the modules within your course.
Learning Outcomes
- Scoping and managing your applied project.
- Developing a project outline and articulating clear goals and objectives
- Conducting a literature review
- Learning and reflection, reviewing, judging and articulating
- Analysing, extracting findings, conceptualising, designing solutions, supporting ideas
- Selecting and employing appropriate delivery/presentation/implementation methods.
Entry Requirements
Tuition, Payment Plans, Loans
Tuition
AU$16,540*
US$12,860*
Payment Plans
Self-funding: 1 x payment 2 weeks before course commencement for 5% of entire tuition fee
Self-funding: 5 x equal payments across first 5 months of the course
Loans
UK Students Postgraduate Master’s Loan – Student Finance England, Wales or Scotland.
US students can apply for Sallie Mae loans to cover all or part of the fees.
Skills Outcome
Presentation
Creativity
Collaboration
Problem-solving
Critical Thinking
Digital Literacy
Financial Literacy
Initiative
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